The Pricing Dilemma
Ask ten musicians how to price a sync license and you will get ten different answers. Price too high and you scare away potential licensees. Price too low and you undervalue your work. Here is a practical framework based on real market data.
Tier 1: Free (CC-BY)
Best for: New artists building exposure. Your music gets used in student films, podcasts, and small YouTube channels. You build credits and visibility.
Tier 2: Commercial Sync ($25-$99)
Best for: Mid-career artists with a solid catalog. Typical buyers are YouTubers with 10K-100K subscribers, indie filmmakers, and small businesses.
Tier 3: Exclusive ($200-$1,000+)
Best for: Established artists with unique, high-production tracks. Buyers are advertising agencies, TV producers, and game studios.
The sync.land Approach
We recommend starting with CC-BY to build traction, then introducing Commercial Sync pricing once you see consistent downloads. Use your analytics dashboard to track which tracks get the most plays and adjust pricing accordingly.
Check your artist dashboard for real-time analytics on your catalog.
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